{"product_id":"tela","title":"Tela — Swiss Made Modular Watch with Interchangeable Nato Straps","description":"\u003cp\u003eA watch with heritage woven into its straps — Nato textile, Scandinavian restraint, Swiss precision, built for everyday wear that does not forget where it came from.\u003c\/p\u003e\n\u003ch2\u003eWhy It Exists\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSwiss Made with Ronda 702 movement and K1 sapphire-coated glass\u003c\/li\u003e\n\u003cli\u003eThree Nato textile straps included: Nato, Canterbury, and Glasgow\u003c\/li\u003e\n\u003cli\u003eTool-free strap swaps across heritage colourways\u003c\/li\u003e\n\u003cli\u003eIndividually numbered, small-batch Swiss production\u003c\/li\u003e\n\u003cli\u003eCertificate of authenticity and 24-month international warranty included\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThe Watch\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHeritage. Reimagined.\u003c\/strong\u003e Tela is the heritage expression of the modular system — a watch that pairs Scandinavian restraint with the woven texture and quiet history of Nato textile straps. It reads as everyday, but it is not generic.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTradition Made Possible.\u003c\/strong\u003e Christopher Butendorff built the modular system so that a watch could change with the person wearing it. Tela applies that principle to a specific tradition: the Nato strap, with its roots in military practicality and its present in considered everyday style. Three colourways — Nato, Canterbury, and Glasgow — cover a range from understated to distinctive. The watch stays Swiss. The strap tells the story. Time should never limit your style. Your watch should not either.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSwiss Made. Woven with Character.\u003c\/strong\u003e Each Tela is Swiss Made, powered by a Ronda 702 movement, and finished with K1 sapphire-coated glass. The case is available in 36mm and 42mm with a 20mm band width. Three Nato textile straps come included — Nato, Canterbury, and Glasgow — each woven for durability and selected for its character. Every watch is individually numbered and produced in small batches in Switzerland, accompanied by a certificate of authenticity and a 24-month international warranty. The nine-to-twelve-month production timeline is the cost of Swiss made-to-order. It is not negotiable, and it is not apologised for.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThree Expressions. Beyond One Tradition.\u003c\/strong\u003e Tela sits fully inside the modular system. The watch head releases from any Nato strap by hand, and the three included straps are a starting point — any compatible 20mm strap in the collection fits, whether Nato, leather, PVC, or metal link. Heritage in the morning, leather by evening, PVC for the weekend. The system does not limit you to one tradition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMake Tela Your Own.\u003c\/strong\u003e Tela is made to order and individually numbered — created for those who appreciate the character of tradition without being defined by it. Three distinctive textile expressions allow one timepiece to move effortlessly between understated, individual, and unmistakably personal.\u003c\/p\u003e\n\u003cp\u003eChoose the expression that tells your story today. Change it when the story changes. Keep the timepiece that connects them all.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCase\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e36mm \/ 42mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBand width\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e20mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMovement\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eRonda 702 (Swiss Made)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eGlass\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eK1 sapphire-coated\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStraps included\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNato ×3 (Nato, Canterbury, Glasgow)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWater resistance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e3 ATM (rain resistant)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eEdition\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eIndividually numbered, small batch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWarranty\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e24-month international\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCertificate\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eIncluded\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003eManufacturing \u0026amp; Delivery\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMade to order in Switzerland\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery Christopher Butendorff watch is made to order and produced in Switzerland. From the moment your order is confirmed, production takes approximately 9 to 12 months.\u003c\/p\u003e\n\u003cp\u003eThat timeline is deliberate. Each watch is handmade, assembled, and quality-checked by Swiss watchmakers, then finished and individually numbered as part of a limited edition. We produce in small batches rather than at scale — the process is closer to commissioning a piece than buying one off a shelf.\u003c\/p\u003e\n\u003cp\u003eWhat happens in that time:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCase machining, finishing, and assembly\u003c\/li\u003e\n\u003cli\u003eMovement installation and regulation\u003c\/li\u003e\n\u003cli\u003eHand assembly and quality control\u003c\/li\u003e\n\u003cli\u003eIndividual numbering and certificate preparation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhen your watch is ready, it ships with a certificate of authenticity and a 24-month international warranty covering manufacturing defects.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReturns:\u003c\/strong\u003e Unused watches in original condition and packaging may be returned within 30 days. Because each piece is made to order, we encourage you to reach out with any questions before purchasing.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat are the three Nato strap styles?\u003c\/h3\u003e\n\u003cp\u003eNato, Canterbury, and Glasgow — three woven textile colourways, each with a distinct character, all included with the watch.\u003c\/p\u003e\n\u003ch3\u003eCan I use Tela with non-Nato straps?\u003c\/h3\u003e\n\u003cp\u003eYes. Tela uses the modular system at 20mm band width, so any compatible 20mm strap — leather, PVC, metal link, or Nato — fits by hand without tools.\u003c\/p\u003e\n\u003ch3\u003eWhat do the case sizes refer to?\u003c\/h3\u003e\n\u003cp\u003eThe numbers — 24mm, 36mm, and 42mm — refer to the watch head (the case that holds the dial and movement), not to wrist size. These are the available case sizes across the collection. A smaller case offers a more understated presence on the wrist; a larger case makes a stronger statement. Choose the case size that matches how you want the watch to look and wear. Tela is available in 36mm and 42mm.\u003c\/p\u003e","brand":"Christopher Butendorff","offers":[{"title":"Black \/ Round \/ 36 mm","offer_id":55723436573012,"sku":"TEL-BLK-RND-36","price":9995.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ Round \/ 42 mm","offer_id":55740188655956,"sku":"TEL-BLK-RND-42","price":9995.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ Square \/ 36 mm","offer_id":55890660852052,"sku":"TEL-BLK-SQ-36","price":9995.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ Square \/ 42 mm","offer_id":55890660884820,"sku":"TEL-BLK-SQ-42","price":9995.0,"currency_code":"SEK","in_stock":true},{"title":"White\/Silver \/ Round \/ 36 mm","offer_id":55723436605780,"sku":"TEL-SLV-RND-36","price":9995.0,"currency_code":"SEK","in_stock":true},{"title":"White\/Silver \/ Round \/ 42 mm","offer_id":55740188688724,"sku":"TEL-SLV-RND-42","price":9995.0,"currency_code":"SEK","in_stock":true},{"title":"White\/Silver \/ Square \/ 36 mm","offer_id":55890660917588,"sku":"TEL-SLV-SQ-36","price":9995.0,"currency_code":"SEK","in_stock":true},{"title":"White\/Silver \/ Square \/ 42 mm","offer_id":55890660950356,"sku":"TEL-SLV-SQ-42","price":9995.0,"currency_code":"SEK","in_stock":true},{"title":"White\/Black \/ Round \/ 36 mm","offer_id":56897270415700,"sku":null,"price":9995.0,"currency_code":"SEK","in_stock":true},{"title":"White\/Black \/ Round \/ 42 mm","offer_id":56897270448468,"sku":null,"price":9995.0,"currency_code":"SEK","in_stock":true},{"title":"White\/Black \/ Square \/ 36 mm","offer_id":56897270481236,"sku":null,"price":9995.0,"currency_code":"SEK","in_stock":true},{"title":"White\/Black \/ Square \/ 42 mm","offer_id":56897270514004,"sku":null,"price":9995.0,"currency_code":"SEK","in_stock":true},{"title":"Black\/Silver \/ Round \/ 36 mm","offer_id":56897270546772,"sku":null,"price":9995.0,"currency_code":"SEK","in_stock":true},{"title":"Black\/Silver \/ Round \/ 42 mm","offer_id":56897270579540,"sku":null,"price":9995.0,"currency_code":"SEK","in_stock":true},{"title":"Black\/Silver \/ Square \/ 36 mm","offer_id":56897270612308,"sku":null,"price":9995.0,"currency_code":"SEK","in_stock":true},{"title":"Black\/Silver \/ Square \/ 42 mm","offer_id":56897270645076,"sku":null,"price":9995.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/2750\/0628\/files\/Telarundvit.png?v=1778653081","url":"https:\/\/christopherbutendorff.com\/products\/tela","provider":"Christopher Butendorff","version":"1.0","type":"link"}